To develop the world's most efficient and sustainable way to produce protein.
Did you know that an area of forest the size of a football pitch is destroyed every second? Did you also know that most of this land is then used to grow crops to feed animals? In fact, an area almost three times the size of Germany is dedicated to soy production, with 80% of the soy produced used to feed cattle, pigs, chickens and even (farmed) fish. This isn't a problem confined to the rainforests of South America - this is a threat to all life on earth. The world's forests absorb up to 40% of global carbon dioxide emissions - and without the oxygen that trees release, life would struggle to exist.